What is great communication?

Great communication is critical for success in business. But what is great communication? This image is an example I found at Miyajima island near Hiroshima in Japan.

It’s simple, funny and overcomes the problems presented by other walking direction signs. It makes it clear that the time is one way only and that you don’t need to run to do it in 10 minutes.

When I talk to our client’s employees they almost always say that communication is poor. Business owners almost always tell me that communication in their business is great. This suggests that business owners should tend towards communicating too much and too often with employees, but always be clear and to the point (like the sign).



Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.

64 Best Street, Devonport

Mail : PO Box 511 Devonport TAS 7310 Australia