Where V is value, B is benefits and P is price.
Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price.
Reducing the price is the easy answer.
Increasing benefits is the profitable answer.

This isn’t rocket science but is very important.
It’s important because the price is the biggest driver of profit in any business.



Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.

64 Best Street, Devonport

Mail : PO Box 511 Devonport TAS 7310 Australia