Pricing

Pricing

Pricing

What would happen if you doubled your prices?   What would happen if you increased them by 10%?   How do you set your prices?   These are all interesting questions that often lead to interesting conversations and even more interesting results.   Most business owners set their prices based on a combination of what their competitors charge and to..

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Is riding an electric bike cheating?

Is riding an electric bike cheating?

Or is it just a better way to ride further and enjoy tracks you couldn’t previously ride to? In my case it was a way to ride with my 16 year old son without him having to keep waiting for me because of my bad knee.   It was a surprisingly difficult decision to purchase an electric bike, because having..

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How to Make $1M Every Year

How to Make $1M Every Year

I have been fortunate to work with some great small business clients over a lot of years. I’ve been in the privileged position of trusted advisor, where I am able to ask whatever I want to know and my questions are answered honestly. I am told the truth because there is no need for them to make things seem better..

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My Customers Are Only Interested in Price

My Customers Are Only Interested in Price

When you compete for business on price and miss out on the work, you lose. When you compete for business on price and win the work, you also lose. Being the cheapest is the toughest way to make a profit.   Instead, differentiate your product or service so that no one else offers what you do. If this isn’t possible,..

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Recession

Recession

So it’s official – Australia is in recession. Our first recession since 1991 and that means a significant percentage of the population haven’t lived through a recession and a big percentage of business owners have never navigated a business through a recession.   I vividly recall signing a contract to purchase a commercial property in 1989 and watching interest rates..

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Contact


Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.

64 Best Street, Devonport

Mail : PO Box 511 Devonport TAS 7310 Australia