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Where V is value, B is benefits and P is price. Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price. Reducing the price is the easy answer. Increasing benefits is the profitable answer. This isn’t rocket science but is very important. It’s important because the price is the..
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What would happen if you doubled your prices? What would happen if you increased them by 10%? How do you set your prices? These are all interesting questions that often lead to interesting conversations and even more interesting results. Most business owners set their prices based on a combination of what their competitors charge and to..
Posted in Bold Opinions, Marketing, Our Values Left, Our Values Right, Pricing, Small Business, Strategic Plan, Strategic PlanLeave a Comment on Pricing
Or is it just a better way to ride further and enjoy tracks you couldn’t previously ride to? In my case it was a way to ride with my 16 year old son without him having to keep waiting for me because of my bad knee. It was a surprisingly difficult decision to purchase an electric bike, because having..
Posted in Bold Opinions, Marketing, Our Values Left, Our Values Right, Pricing, Small Business, Strategic Plan, Strategic Plan, Team, Technology StuffLeave a Comment on Is riding an electric bike cheating?
I have been fortunate to work with some great small business clients over a lot of years. I’ve been in the privileged position of trusted advisor, where I am able to ask whatever I want to know and my questions are answered honestly. I am told the truth because there is no need for them to make things seem better..
Posted in Bold Opinions, Marketing, Pricing, Small Business, Strategic Plan, Strategic Plan, TeamLeave a Comment on How to Make $1M Every Year
Information has never been more accessible, but too often we receive too much and we are unable or unwilling to filter through it to find the useful or necessary insights. Great things happen if we can develop filters that deliver the right information to the right people at the right time. In a business context this involves identifying the key..
Posted in Bold Opinions, Pricing, Small Business, Strategic Plan, Strategic Plan, Technology StuffLeave a Comment on The right information to the right people at the right time is enormously powerful
Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.
