pricing Archives - Unicorn Business Solutions

Inside Out Construction Turns Upside Down

ABC Hobart reported this morning that local builder Inside Out Construction has gone into Administration resulting in clients with partially constructed houses and employees owed wages. Unfortunately, this is likely to be one of many sad stories we will hear from the housing construction industry. Government stimulus to an already overheated market has caused chaos that could end up being..

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Is the crowd running towards a cliff?

I purchased my first house when I was 21 (and that was a long time ago). Since then, I have purchased multiple houses, subdivision land and more than 30 commercial properties in my own right, as well as with, and for other parties. I have assisted many clients with the purchase and sale of their commercial properties. I’ve also had..

Posted in Financial Planning Stuff, Pricing, Small Business, Strategic PlanTagged Australia, Choice, growth, pricingLeave a Comment on Is the crowd running towards a cliff?

How lucky are we to live in Tasmania!

I was fortunate to recently spend a night at Saffire Freycinet - a birthday present from Deb who really wanted to stay at Saffire. With the room rate starting at more than $2,000 and our borders with Victoria and NSW closed, I was expecting it to be very quiet but was surprised to find that it was full. Many other..

Posted in People, Pricing, Small BusinessTagged Business Coach, difference, pricing, quality, valueLeave a Comment on How lucky are we to live in Tasmania!

What would happen if you increased your prices by 10%?

What would happen if you increased your prices by 10%? Could you afford to invest more time to provide an even better service? Would some customers perceive your product or service as being better quality? Would you reinvest some of your increased profits in training your staff? Could you afford more senior or experienced staff? Could you invest in other..

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V=B/P

Where V is value, B is benefits and P is price. Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price. Reducing the price is the easy answer. Increasing benefits is the profitable answer. This isn’t rocket science but is very important. It’s important because the price is the..

Posted in Culture, Marketing, Small Business, Strategic PlanTagged Benefits, Business Coach, growth, Marketing, pricing, Profit, valueLeave a Comment on V=B/P

Inside Out Construction Turns Upside Down

Inside Out Construction Turns Upside Down

Is the crowd running towards a cliff?

How lucky are we to live in Tasmania!

What would happen if you increased your prices by 10%?

V=B/P

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