V=B/P

V=B/P

V=B/P

Where V is value, B is benefits and P is price. Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price. Reducing the price is the easy answer. Increasing benefits is the profitable answer. This isn’t rocket science but is very important. It’s important because the price is the..

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Pricing

Pricing

What would happen if you doubled your prices?   What would happen if you increased them by 10%?   How do you set your prices?   These are all interesting questions that often lead to interesting conversations and even more interesting results.   Most business owners set their prices based on a combination of what their competitors charge and to..

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Is riding an electric bike cheating?

Is riding an electric bike cheating?

Or is it just a better way to ride further and enjoy tracks you couldn’t previously ride to? In my case it was a way to ride with my 16 year old son without him having to keep waiting for me because of my bad knee.   It was a surprisingly difficult decision to purchase an electric bike, because having..

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How to Make $1M Every Year

How to Make $1M Every Year

I have been fortunate to work with some great small business clients over a lot of years. I’ve been in the privileged position of trusted advisor, where I am able to ask whatever I want to know and my questions are answered honestly. I am told the truth because there is no need for them to make things seem better..

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The right information to the right people at the right time is enormously powerful

The right information to the right people at the right time is enormously powerful

Information has never been more accessible, but too often we receive too much and we are unable or unwilling to filter through it to find the useful or necessary insights. Great things happen if we can develop filters that deliver the right information to the right people at the right time. In a business context this involves identifying the key..

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Contact


Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.

64 Best Street, Devonport

Mail : PO Box 511 Devonport TAS 7310 Australia