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I was fortunate to recently spend a night at Saffire Freycinet - a birthday present from Deb who really wanted to stay at Saffire. With the room rate starting at more than $2,000 and our borders with Victoria and NSW closed, I was expecting it to be very quiet but was surprised to find that it was full. Many other..
Posted in People, Pricing, Small BusinessLeave a Comment on How lucky are we to live in Tasmania!
What would happen if you increased your prices by 10%? Could you afford to invest more time to provide an even better service? Would some customers perceive your product or service as being better quality? Would you reinvest some of your increased profits in training your staff? Could you afford more senior or experienced staff? Could you invest in other..
Posted in People, Pricing, Strategic PlanLeave a Comment on What would happen if you increased your prices by 10%?
In September 2000, Deb and I started Badcocks Pty Ltd with a handful of clients operating from a spare room in our house in North Street, Devonport. Our vision was to help small business owners build a business that worked for them rather than the other way around. We changed the name to Unicorn Business Solutions a few years later..
Posted in Bold Opinions, People, Small Business, Strategic Plan, TeamLeave a Comment on Our 21-year journey
What is the one thing you would do if you couldn’t fail? What would you change in your business? What are the ideas that you’ve had for years but for one reason or another have never seen the light of day? What are the problems and people that you have tolerated for too long? Take a minute to think about..
Posted in Marketing, Small Business, Strategic PlanLeave a Comment on What is the one thing you would do if you couldn’t fail?
Where V is value, B is benefits and P is price. Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price. Reducing the price is the easy answer. Increasing benefits is the profitable answer. This isn’t rocket science but is very important. It’s important because the price is the..
Posted in Culture, Marketing, Small Business, Strategic PlanLeave a Comment on V=B/P
Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.
