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Where V is value, B is benefits and P is price. Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price. Reducing the price is the easy answer. Increasing benefits is the profitable answer. This isn’t rocket science but is very important. It’s important because the price is the..
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For most of us living in Tasmania, the last 12 months have been back to normal albeit with the inconvenience of no overseas holidays. For some, it has been better than the pre coronavirus normal with construction and other sectors booming and employment for everyone that wants a job. For us, Melbourne suffering through more than 200 days in lockdown..
Posted in Culture, People, Pricing, Small Business, Strategic Plan, TeamLeave a Comment on It’s easy to confuse lucky and clever
Because always providing answers and solving problems for employees trains them to become reliant upon you and ultimately makes it impossible for the business to operate without you. Instead respond to their questions with “what do you think we should do” or “how do you think we should deal with that”? Ask follow up questions, provide additional information that..
Posted in Bold Opinions, Culture, Marketing, Our Values Left, Our Values Right, Small Business, Strategic Plan, TeamLeave a Comment on Don’t give answers
In news released today, Brisbane house prices increased by 1.5% in February! House prices in most regional areas of Australia including Devonport on the North West Coast of Tasmania (where I live) are surging. Commercial property prices in many areas are doing the same and the house building industry is at capacity (or maybe slightly above). All of..
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This year has been a giant rollercoaster ride for most small business owners. Coronavirus health concerns progressed to financial concerns from forced closures etc, and then (for many) an economic recovery fueled by government stimulus has led to the busiest period they have ever experienced. A key to survival and the recovery for many businesses was the JobKeeper subsidy. The..
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Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.
