Conveying unambiguous information  to your target audience is important and rare.

 

 

 

 

 

 

 

I found this brilliant example in Japan in April.  It told me exactly what I needed to know.  Much better than ’10 minute walk’ where sometimes this will take me 5 minutes or sometimes 15 or 20.

 

 

 

“There are no misunderstandings; there are only failures to communicate.”

– Senegalese proverb 1992

 

 

Excellent communication helps build your reputation, your credibility and your relationship with customers – with this comes the ability to build  your business.

 

 

“Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.”

— Gilbert Amelio President and CEO of National Semiconductor Corp