What is your absurd goal? Aim high and help your customers to do the same.
Apply the five-year rule to your employees. If you don’t see them working for you five years from now then free up their future. The reality is if you don’t think they will make it, they won’t make it, and you will be so much better off if they leave now rather than later.
Each year the Unicorn team venture out together and we do something that takes us outside of our comfort zone. This year we went to Derby and mountain biked! Mads volunteered to be our wonderful tour guide and we began our day with a low key scenic ride around Lake Derby, with only 2 falls... that we know of!..