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What is the one thing you would do if you couldn’t fail? What would you change in your business? What are the ideas that you’ve had for years but for one reason or another have never seen the light of day? What are the problems and people that you have tolerated for too long? Take a minute to think about..
Posted in Marketing, Small Business, Strategic PlanLeave a Comment on What is the one thing you would do if you couldn’t fail?
Where V is value, B is benefits and P is price. Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price. Reducing the price is the easy answer. Increasing benefits is the profitable answer. This isn’t rocket science but is very important. It’s important because the price is the..
Posted in Culture, Marketing, Small Business, Strategic PlanLeave a Comment on V=B/P
I took some time to reflect on a meeting with a new client last week. They were operating in a state of chaos – no accurate financial information, no budget, no KPI targets or measurement system, no idea of upcoming tax commitments, ATO lodgements not up to date, decisions based on gut feel and a raft of complex and slightly..
Posted in Culture, Small Business, Strategic PlanLeave a Comment on From order to chaos and why it matters
For most of us living in Tasmania, the last 12 months have been back to normal albeit with the inconvenience of no overseas holidays. For some, it has been better than the pre coronavirus normal with construction and other sectors booming and employment for everyone that wants a job. For us, Melbourne suffering through more than 200 days in lockdown..
Posted in Culture, People, Pricing, Small Business, Strategic Plan, TeamLeave a Comment on It’s easy to confuse lucky and clever
Branson, Musk and Bezos are involved in a high profile race to space. But here locally in Tasmania, there’s another race to space. And that is the race from residents of Sydney and Melbourne to escape lockdown and the claustrophobic atmosphere of life in a sardine can by moving to a big block or small acreage. Some Tasmanians see this..
Posted in Culture, Small Business, TeamLeave a Comment on The Space Race
Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.
