Get a business coach. Someone with experience in coaching, but not necessarily in your industry. Someone who will tell you what they think, not what you want to hear.
Can you explain how you obtain most of your new business from word of mouth referrals, but you haven’t invested anything in your referral system? Can you explain why your customers deal with you? Can you explain why your employees work for you?
Aiming for 3% annual growth is an example of incremental thinking. We can achieve this if we work a bit harder or are a bit luckier – we don’t need to change anything. Alternatively, the breakthrough thinking that is required for big goals forces us to rethink our target customers, product mix, employee skills, systems, productivity, leverage etc...
This is an acronym that we have encouraged our business coaching clients to adopt in their businesses for the last 20 years. It is a one “word” strategy that if implemented will set them apart from their competition and from almost every other business that their customers deal with. So what is IDWISIWD©? Well you read it forwards..