Our 21-year journey

Our 21-year journey

Our 21-year journey

In September 2000, Deb and I started Badcocks Pty Ltd with a handful of clients operating from a spare room in our house in North Street, Devonport.  Our vision was to help small business owners build a business that worked for them rather than the other way around. We changed the name to Unicorn Business Solutions a few years later..

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What is the one thing you would do if you couldn’t fail?

What is the one thing you would do if you couldn’t fail?

What is the one thing you would do if you couldn’t fail? What would you change in your business? What are the ideas that you’ve had for years but for one reason or another have never seen the light of day? What are the problems and people that you have tolerated for too long? Take a minute to think about..

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V=B/P

V=B/P

Where V is value, B is benefits and P is price. Customers pay for value and this formula demonstrates that value can be increased either by increasing benefits or reducing the price. Reducing the price is the easy answer. Increasing benefits is the profitable answer. This isn’t rocket science but is very important. It’s important because the price is the..

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From order to chaos and why it matters

From order to chaos and why it matters

I took some time to reflect on a meeting with a new client last week. They were operating in a state of chaos – no accurate financial information, no budget, no KPI targets or measurement system, no idea of upcoming tax commitments, ATO lodgements not up to date, decisions based on gut feel and a raft of complex and slightly..

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It’s easy to confuse lucky and clever

It’s easy to confuse lucky and clever

For most of us living in Tasmania, the last 12 months have been back to normal albeit with the inconvenience of no overseas holidays. For some, it has been better than the pre coronavirus normal with construction and other sectors booming and employment for everyone that wants a job. For us, Melbourne suffering through more than 200 days in lockdown..

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Contact


Unicorn Business Solutions are based in Devonport Tasmania, with clients around Australia.

64 Best Street, Devonport

Mail : PO Box 511 Devonport TAS 7310 Australia